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Making a Match: Creating Strategies for Finding a Birthmother

Once you've made the big decision to adopt a baby, how do you begin your search? As the six hundred families who have successfully adopted children through Adoption Connection know from experience, there is no perfect blueprint for making a match. Although luck and the universe do play a part, Adoption Connection has developed several effective strategies for bringing birthparents and adoptive parents together. These include writing a "birthmother letter" or brochure, personal networking and advertising, and participating in Adoption Connection's outreach efforts on behalf of clients.

Birthmother Letters
One of the most important elements in the search is the "birthmother letter," which gives adoptive parents the opportunity to represent themselves to birthparents. The letter paints an appealing picture of the perspective parents' lives, including basic information, family philosophy and lots of pictures.

Adoption Connection staff members are available to guide and support adopting parents through the process of creating this important document. "It can be very intimidating to create a piece like this. It's essentially a resume promoting the fact that you want to be a parent, and that's uncomfortable for a lot of people," says Rachel Breuer, outreach coordinator at Adoption Connection.

Networking
For Jamie and Lisa Conrad personal networking was the key to finding their adopted daughter, Taylor. "We were incredibly lucky in this process. Things just fell into place," says Lisa. "I'm not shy, so I told everyone I knew that I wanted to adopt." That included friends and acquaintances with teenage daughters who might know about teens who were pregnant. After more than nine months of networking, Jamie's mother discovered that an acquaintance at her country club had a grandson whose girlfriend, Amber, was pregnant. Amber, a single mom with a toddler, felt she could not care for another child.

After the match was made, Adoption Connection processed all of the paperwork and counseled Amber through the process. "She got to meet a lot of our family at the end of her pregnancy while she stayed with us," says Lisa. "Her parents are divorced, and I think it meant a lot to her to see first-hand how close we are to our families." Since Taylor's birth, the two moms have kept in touch by phone, and when Taylor was three months old, Lisa took Taylor to visit Amber. Lisa hopes to adopt again.

"At least 40 percent of all adopted babies are found through the adopting parents' own networks," notes Lynne Fingerman, co-director of Adoption Connection. "People don't think they are likely to know someone who would be putting a baby up for adoption. One of the reasons networking is so successful is that you already know someone who knows the potential birthmother. That means you have a personal connection right up front."

Advertising
Fred and Susan Ingle decided to use Adoption Connection's advertising pool to find their baby. They had already adopted one child and felt they didn't have time to do their own networking or prepare their own ads the second time around. "We wanted to try Adoption Connection's advertising pool to save time and to try something low-key," says Susan. "We got a call within two weeks after the ad ran." The out-of-state birthmom saw Adoption Connection's ad in Rolling Stone magazine and contacted the agency. She was sent a stack of letters and brochures from prospective parents and selected Fred and Susan. "She told me that she had always heard horror stories about adoption, but the ad appealed to her," says Susan. "The chemistry was there when we first talked, just like it was with my son's birthmother."

Adoption Connection's advertising pool includes an ad that runs four times a year in national publications such as US, Rolling Stone, and New Woman, as well as in regional papers. Clients can choose to participate in the advertising program for an additional fee. "Each time Adoption Connection receives a call from the ad, we send letters and brochures from participating couples and individuals. We've been getting a good response from the magazines and newspapers we advertise in," says Breuer. "It's very cost-effective for families trying to adopt. It costs as much for prospective parents to place one ad on their own as it does to participate in the ad pool, which reaches four to six publications over three months." Answering an ad placed by an organization like Adoption Connection is also an attractive option to some birthmothers, who feel more comfortable dealing with an intermediary than calling an adopting couple directly, which can be intimidating.

Hospital Referrals
David and Mary Nakanishi had no contact with the birthmother of their adopted daughter Grace. The birthmother, who walked into a local hospital during the Christmas holidays last year and delivered her baby, told hospital staff that she wanted to put the baby up for adoption. The hospital called Adoption Connection, who in turn alerted David and Mary on New Year's Eve. "We called Adoption Connection back right after the holiday and told them we were interested," says Mary. "Apparently the birthmother had left China for an arranged marriage in the States that didn't work out. She wanted to make a new life for herself and didn't want contact with the baby after the birth." David and Mary, who had been conducting their search on the west coast by mailing brochures to friends, lawyers and doctors, spent the following weekend borrowing and buying baby supplies. "Luckily my sister has two kids and had saved their baby stuff," says Mary. The couple picked up baby Grace on January 5, just five days after the initial call.

For David and Mary everything worked smoothly. They were saved from the anxiety of waiting and worrying that the birthmother might change her mind. "It would have been nice to meet her, but we respect her decision to remain anonymous," says Mary.

"Adoption Connection has good relationships with local hospitals. We love getting referrals from hospital social workers because then someone has seen the birthmom, knows her health, and knows she wants to adopt," says Fingerman. "The downside is that once the baby is born, both birth and adoptive parents have very little time to think through and evaluate their decision, which can be very stressful. You have to be willing to jump on the situation and rush to the hospital. It can be very intense."

Yellow Pages
Scott and Emily Smith found baby Sam's birthmother through Adoption Connection's ad in the Yellow Pages. Emily, a clinical social worker who works in the adoption field, said it was important for her to go to a reputable agency like Adoption Connection for their homestudy, a required document that allows parents to adopt. "The majority of our calls from prospective birthmothers come from our Yellow Pages ads," says Breuer. "We're in 27 books throughout Northern California. If the birthmom is interested, we'll send her information about Adoption Connection and the adoption process and request medical information from her. If requested, we'll send birthmother letters right away."

Scott and Emily's first meeting with birthmom, Dina, was "like going on a blind date that affects the rest of your life," says Emily. The meeting went well, she says, because Dina knew exactly what she wanted for the child. "She liked knowing that we already had an adopted child, our son Abe, who knew he was adopted and would be able to help explain adoption to her baby when he was old enough," says Emily. "She already had one child and felt, because of her circumstances, that she had to place this baby."

Mass Mailing
Patty Hagen and David Kerr decided to use a mass mailing to find a birthmom. In addition to their own personal contacts, they purchased a mailing list from the Spectrum Data Company, and also gathered lists of midwives, pediatricians and obstetricians from the Internet. They designed their birthmother cover letter and four-page brochure to include nine color photographs. After mailing them to 3,300 addresses, their match came from an obstetrician's referral in Los Angeles. The birthmother, who had seen a lot of other letters from potential parents, told the couple that the large selection of photographs they included helped her get a better sense of who they were. "If I did this again, I would go to the Internet for all of my lists, instead of buying a list," says Patty. "You can get great lists, like all the obstetrician/gynecologists in the state of California, from internet services like ‘Big Yellow.'"

The Internet
De Stewart Otto and Steve Otto have also been using the Internet to supplement their search for a child. De created an adoption web page, which she registered with a number of search engines like Yahoo and Web Crawler. She also linked her page with major indexes such as www.adopting.com. "The link is free unless you opt to be a featured site, which costs $100 a month," says De. "We've had about 250 hits every two weeks from being a featured site on adopting.com." The couple had a match from the web page, which unfortunately did not work out.

If you don't know how to create your own web page, says De, there are services available to help. "When you create a web page you can write as much as you want and include as many pictures as you want -- you're not limited to a two-page brochure," says De. " It's a really economical way to extend your search because you can reach such a large number of people."

"If we knew the exact formula for matching birthmothers with adoptive parents, we'd have a 100 per cent success rate," says Fingerman. "But I do believe there's a correlation between the amount of active involvement prospective parents spend looking for a baby and the time it takes them to make a match. The more creative and active you are, and the more willing you are to try different strategies, the faster you'll find a baby."

*Some names have been changed in order to preserve privacy. Pat Rose is a writer in San Francisco.

For more information about the search process, call Adoption Connection at 415-359-2494.

©1998. Adoption Connection. All Rights Reserved.

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©2008 Adoption Connection. 2150 Post Street, San Francisco, CA 94115   Call: 415-359-2494  Birthmothers Call Toll Free: 800-972-9225